Reach customers while they compare
Buyers do not always start with a brand or product name. “Which office chair fits a small home workspace?” needs guidance. “Buy an ergonomic office chair” needs a relevant offer. Your website should answer both without constantly repeating the same content.
We map your product categories, audience and sales area, then connect questions about comparisons, applications, materials, maintenance and delivery. Your range determines which topics matter; an article about something you do not sell rarely helps your customer.
From buying questions to a content planConnect choice guides to your products
A category page organises the range. A product page provides current specifications and purchasing options. A buying guide helps people choose. We identify missing information and create supporting answers with clear links to existing categories and products.
Take an office chair shop. From a home-working guide, a visitor can learn about adjustability and dimensions, browse a suitable category and choose a product. This is an example journey.
- Buying guides and comparisons based on real product information.
- Answers about use, delivery and terms.
- Logical internal links to relevant categories and products.
- An identifiable brand and verifiable information.
Your shop and checkout remain the starting point
cognito builds and hosts an answer layer on your own domain. Your existing shop manages the range, stock, prices and checkout. Before integration, we assess your platform, domain management and internal linking options with you or your website manager.
This applies to Shopify, WooCommerce and other platforms, including bespoke systems. The base subscription does not include product feed, inventory or checkout integrations. Shopify feed and AI commerce preparation is part of cognito Plus (€499 per month), within an agreed scope. You remain the source for current product data and terms.
How we connect the answer layerKeep visibility and sales separate
We start with a baseline assessment around your product categories and buying questions. The subscription includes 100+ customer questions across four AI models, a separate Google measurement and three competitors. Each month, you see completed work, measurements and the next improvements.
Your monthly report shows visibility. Assess clicks and sales using your shop and analytics data; a mention does not guarantee a sale.
See exactly what we measureFrequently asked questions
Does my shop need to use WordPress or WooCommerce?
No. We adapt the answer layer integration to your existing platform, such as Shopify or a bespoke system. This requires access or cooperation from your website manager. You do not need to move platforms first.
Will all my product pages be rewritten automatically?
No. We decide together which questions and information need attention. The managed answer layer and research are included in the subscription. Bulk changes to your catalogue, product feeds or checkout are not standard features.
