SEO
for your business.

Which search questions do you want to be found for?

Someone searching for “buy an ergonomic office chair” wants to evaluate a product. Someone searching for “air-conditioning installation in Utrecht” wants a suitable provider. Buying guides and practical answers support these category and service pages; they do not replace them.

We organise questions by product or service, audience, service or sales area and intent. Your offer and actual service area determine which topics and locations are relevant.

What do we improve in the content and structure?

We review which questions are already answered well and where information is missing. Then we build connected answer pages with a recognisable subject, descriptive headings and links to relevant services. Existing useful content is the starting point.

A page also needs to be technically accessible. We check the new layer's integration, internal links and settings that determine whether search engines can retrieve and index the content. We discuss larger changes to your existing website in advance.

• One clear purpose per page.
• Titles and descriptions that accurately summarise the content.
• Links between your offer, related questions and purchasing or contact.
• A verifiable business profile and content review.

Does SEO also help visibility in AI?

Good content and an accessible website provide a shared foundation. Google says its existing SEO principles also apply to AI Overviews and AI Mode. No special schema or extra AI file is required for eligibility.

Visibility in a search result and a mention in an AI answer are different outcomes. We therefore report Google separately from measurements in ChatGPT, Gemini, Perplexity and Claude. Improvement in one channel does not prove improvement in another.

How do you see whether anything changes?

The full baseline assessment is the starting point. Monthly reports then show completed work, measurement results and the content we will tackle next. We include measurement context so you can assess comparable periods and questions.

Publishing a new page is a completed action. Being indexed, receiving an impression and gaining an enquiry are separate outcomes. We present them that way. This approach is part of cognito from €299 per month, excluding VAT.

Frequently asked questions