SEO and GEO. Practical explanations.
Guides, worked examples and tools for e-commerce and service businesses.
AI visibility understand and measure.
Improve AI visibility
Turn unclear business information into useful answers and a measurable improvement plan.
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Measure AI visibility
A practical measurement protocol with a log template and a mention-share calculator.
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Choose SEO and GEO tools
A comparison by task, measurement limits and access requirements, without a universal winner.
Read the guideSEO and content for your customers.
Keyword research
Research demand, intent and feasibility. Plan your first cluster with the content planner.
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E-commerce SEO and product data
Make your product range clear to customers, search engines and AI search experiences.
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Local SEO for service businesses
Service area, business profile and substantive answers that support a relevant enquiry.
Read the guideSEO, GEO and SEA explained
Three concepts, different outcomes and one shared foundation.
Read the guideA logical website structure
From a product or service overview to a choice guide and a clear next step.
Read the guideWebsite tools and ROI.
Calculators and choice guides
Choose the right tool, explain how it works and connect the result to your offer.
Read the guideCalculate SEO return
A verifiable calculation model for shops and service businesses, including a break-even point.
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Compare SEO and GEO costs
A checklist for quotes and clear worked examples using current cognito prices.
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