E-commerce.
Connect buying questions, comparisons and choice guides to your product range. Help customers find a suitable product.
The approach for your shopSEO and GEO
for your business.
SEO and GEO for your business: research, answers, authority and measurement. One connected approach to help your shop or service business become more visible in AI and Google.
For online shops.
For service businesses.
Buying a product or choosing a specialist:
visibility starts with your customer's question.
Service businesses.
Make your expertise, services and service area clear. Answer questions about costs and the process, with a clear path to an enquiry.
The approach for your businessExample situations.
What is included?
Customer questions & research
We start with your potential customer's questions: comparing products, choosing the right specialist or finding out what a service costs.
- Questions by product or service, audience and market
- Baseline comparison with three competitors
- Prioritise opportunities by relevance to your business
An answer layer
We make clear, substantive answers accessible on your own domain. With information that fits your products, services and expertise.
- Topics that relate to each other
- A logical structure and internal links
- Fact-checking and relevance to your business
Your business as a recognisable source
AI and Google need to understand who you are, where you operate and what customers can come to you for.
- Consistent name, offer and expertise
- A coherent business profile
- Relevant external source references
Measure visibility
We research mentions across four AI models and visibility in Google. Repeated measurements help us understand differences.
- 100+ relevant customer questions in cognito
- ChatGPT, Gemini, Perplexity and Claude
- Google measured separately, with context
Improve based on evidence
The monthly report guides our next work. We fill content gaps and improve unclear or outdated information.
- Update content and sources
- Research new relevant questions
- Record changes and next steps
Implementation with editorial review
Automation supports research and implementation. People oversee quality and relevance to your business.
- Your expertise is the foundation
- Coordination on information and access
- One report on the work and outcomes
Connect to your existing website.
Your existing pages and design stay in place. A technical connection makes the new answer layer accessible on your own domain.
- We check the technical setup.
Which platform do you use, who manages your domain and how can we connect the layer? We establish this in advance.
- Your web administrator can stay involved.
We agree the required access and settings with you or your web administrator.
- Content around your offer.
We create information around your actual offer and customer questions. Your identity, factual accuracy and expertise come first.
A custom website.
A website built for your offer, with a clear structure for customers, Google and AI.
Website build, excluding VAT. Subscription fees are separate. We agree the design, pages, features, hosting and delivery in advance.
More with Plus and Agent.
Plus adds deeper research, checks on business information and quarterly advice. Agent connects current information with one enquiry flow and one agreed system integration.
CSAT as a service is a separate customer satisfaction service, with scope and pricing on request.
Explore cognito Agent Explore CSAT as a serviceThe terms of your subscription.
- No advertising budget or campaign management.
The service focuses on organic visibility. Google Ads and other paid campaigns are not part of the subscription.
- Data studies can be ordered separately.
Original research data can strengthen your content. A standalone data study costs €1,950. With cognito Plus, a quarterly study is part of the plan.
- We discuss extra work first.
We discuss major technical changes, extra features and additional paid publications in advance. A new website is available through the separate custom website option; it is included with Plus.
SEO and GEO explained.
SEO & search visibility
From a relevant search question to a clear page on your domain.
Explore the approachGEO & AI visibility
Understand when AI mentions your business and where information is missing.
Explore the approachSEO, GEO and SEA explained
Three concepts, different outcomes and one shared foundation.
Read the guideTools that help customers choose.
A calculator, product choice guide or enquiry check can answer a recurring customer question directly. We tailor the features and implementation to your website.
Explore examples and applicationsDiscuss your visibility.
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