What does GEO mean for your offer?
A buyer might ask AI which office chair fits a small home workspace. Someone planning an installation might look for a suitable air-conditioning specialist. The answer may name brands or businesses, explain choices and cite sources. A name mention and a link to your page are different outcomes.
We focus on concrete questions matching your products or services and target customers. The aim is to make your expertise clearly described, accessible and verifiable. A general claim to be “the best” offers little guidance. Specifications, conditions, applications and demonstrable expertise help people evaluate your offer.
How does cognito work on AI visibility?
We start with a measurable set of customer questions. Then we investigate whether answers mention your business, how competitors appear and which information matters to those questions. This helps reveal content gaps and unclear descriptions.
Delivery includes an answer layer on your domain, a consistent business profile and work on relevant citations. Your own expertise provides the foundation; people review the content. We can improve information, but we do not choose which sources an AI platform uses.
- Choose questions based on your offer and audience.
- Record the starting position alongside three competitors.
- Improve answers, business information and relevant sources.
- Measure repeatedly and explain next steps in the monthly report.
What do we measure and what does it tell you?
The cognito subscription includes research using 100+ customer questions in ChatGPT, Gemini, Perplexity and Claude, plus a separate Google measurement. The full baseline assessment is included in month one. Your monthly report shows the share of answers mentioning your business, with measurement context and uncertainty.
An answer can change when repeated. Results also depend on wording, model and settings. One screenshot or supposed “AI position” therefore says little about overall visibility. Results from the selected questions are not market share among all AI users.
How to read share of voice and the uncertainty intervalDo you need special AI technology?
An accessible site with helpful content remains the starting point. Google says its standard SEO principles apply to its AI features; extra AI files and special structured data are unnecessary. Other AI platforms use their own systems and may handle sources differently.
cognito's technical integration makes our answer layer accessible on your domain. It is not a hidden route to a guaranteed recommendation. We adapt the connection to your existing website, including sites that do not use WordPress.
Frequently asked questions
Does GEO replace SEO?
No. They share a foundation of accessible, reliable information. SEO focuses on search engines; GEO on generative answers. Their outcomes and measurement methods differ, so we keep them separate in reporting.
What does the free scan include?
You request a first impression based on around 20 questions in ChatGPT. This is narrower than the full paid baseline assessment and does not produce an immediate live score after submission.