What makes an identifiable business profile?
An entity is an identifiable subject, such as an organisation. For your business, it means the connection between your name, website, brands, products or services and expertise. Conflicting information across sources can confuse potential customers too.
We bring your business information together and check that descriptions agree. Specific experience and specialisms must be demonstrable. We do not add unconfirmed certifications, professional registrations, customer names or locations.
Which external sources are relevant?
That depends on your field, region and the customer's question. Examples include an existing industry profile, an expert contribution or a reference to original research. A mention is valuable when it is accurate and helps readers evaluate your business or expertise.
The service includes work on relevant citations. External editors and websites decide what they publish. We therefore promise no fixed number of placements and do not quietly buy publications on your behalf. Any additional paid publications are discussed in advance.
How do you demonstrate your expertise?
The strongest foundation is information that actually comes from your business: your process, experience with an audience and carefully developed answers to recurring questions. It should also be clear who provides the information and how visitors can make contact.
Original research data can add to this. A standalone data study costs €1,950 excluding VAT; cognito Plus includes a quarterly study. Each study describes its research question, data and limitations.
Explore the data study optionHow do you assess progress?
We distinguish work on your profile, available citations and visibility measurement results. An updated description does not prove that ChatGPT mentions your business more often. The monthly report separates delivery from outcomes.
Together with useful answers and an accessible website structure, a consistent profile forms the foundation of our approach. Google and each AI platform decide which information they select.
How this connects to GEO and AI visibilityFrequently asked questions
Are citations the same as backlinks?
A backlink links from another website to yours. A citation can mention your business or research without a link. In both cases, we assess relevance, accuracy and context.
Do you guarantee external publications?
No. The owner or editor of an external source decides. Additional paid publications are discussed in advance and are not automatically included in the monthly fee.